Authentic customer photos of people using products in real-world settings offer inspiration and social proof for consumers. However, these images need to be carefully curated to ensure that they meet brand guidelines and laws.
Toxic UGC can damage brand reputation and lead to costly litigation. In addition, it can lead to the loss of customers. UGC Moderation services help protect brands from these risks.
Yotpo is an all-in-one, data-driven platform for reviews, subscriptions, loyalty and referrals, and visual UGC. The company helps thousands of forward-thinking brands accelerate direct-to-consumer growth with its intelligent UGC collection tools and customer-first experiences.
Yotpo enables customers to collect feedback through community Q&A, email review requests, SMS review requests, Yotpo on-site widgets, and custom coupon incentives. Its advanced analytics dashboards provide actionable insights to drive sales.
The company also provides an integration with Braze that enables retailers to dynamically display product ratings, star ratings, top reviews, and visual UGC in emails and other communication channels within Braze. This enables retailers to improve the customer experience while increasing sales and loyalty.
The platform uses machine learning to automatically detect fake reviews and remove them from search results. This increases the number of unbiased search results and drives more traffic. It also offers a range of features, including social curation, Instagram integration, and custom email templates. Yotpo is based in New York City and has raised over $101 million.
CrowdFlower’s technology platform provides quality-ensured crowdsourcing at a massive scale. It solves problems like product sorting, business lead affirmation, and content creation for clients ranging from startups to Fortune 500 companies. This helps companies gain high-end tranquility, speedy positive changes, and cost savings.
The company breaks large data-heavy projects into small bits that are sent to its 1.5 million on-demand contributors. These workers are sourced from 50 third-party channel partners, which range from stay-at-home moms in the US to people in an African city who might get paid by topping off their cell phone minutes.
They receive task-specific instructions and feedback from the company. The workers rate their performance on a scale of one to five, and the company looks for 90% consistency in an answer before passing it along to the customer. The workers are also rewarded for their work. This motivates them to do well and gives them a sense of achievement.
Sprout Social is an all-in-one platform that provides advocacy, customer care, and social media management. It offers unified analytics across Facebook, Twitter, Instagram, and LinkedIn. The software includes a content library, analytics reports, and message approval workflows. It also has mobile apps for iOS and Android.
One of the unique features of Sprout Social is its Smart Inbox. This feature allows you to create social media tasks for your team members and assign them specific tags. You can then filter incoming messages by these tags to see only the relevant information. For example, you could assign a specific person to handle all customer support questions.
Another tool is the Sprout Queue, which lets you schedule posts ahead of time. The app will then use a variety of algorithms to determine optimal times for posting. This saves you time and increases the consistency of your messages. Sprout Social also provides a content calendar, which helps you plan and organize your social media campaigns.